Custom Fonts

Yes, fonts are details. 
And that’s why they are so important.

Fonts just for you

Custom font is much like custom-made clothing. It is not off-the-shelf, as featured by many good font retailers. A retail font is a standard one in certain specifications and aesthetic details. Custom font is made from scratch to your specifications.

 

 

  

First, we explore possible directions

In this phase, we discuss your needs and then usually work hand in hand with designers of your new identity. Based on your brief, we will research and define appropriate font styles.

  

 

Then, we design your font

We say it's like visiting a tailor. New clothing has to be regularly tried on and therefore we test our sketches on different media outputs. We design the main alphabet and numbers in different variations, then choose one style.

  

 

And your business has a new face

When the final design is finished, we test and deliver your font files. And that’s it! Your employees and designers can use them to create anything from basic word processing and presentations to websites, animation and video.

 

 

Custom fonts are tailored for a specific use

 

 

Signage made in our custom font Luxor for the biggest czech bookstore

2018

 

 

 

 

 

What we do:

 

Brand new custom font

Together we’ll find a style for a new identity or match your existing one. We are happy to work both outside of your team or in-house.

• Exploration and Concepts
• Art Direction
• Print/Digital Optimising
• Collaborative Workshops

Font extensions and modification

Fonts can be combined and modified unlimitedly with different choices of shapes and features: weight, contrast or drawing style. It’s possible to choose from our existing fonts and modify them to your functional or aesthetical needs.
• Family Extensions
• Language Extensions, Diacritics
• Icons
• Special Glyphs and Features

Let's discuss how we can work together

mail@superiortype.com